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Web Analytics & GA4

Analytics setup that actually tells what's happening. We configure tracking, reporting, and attribution so businesses can see exactly where traffic and sales come from—and what to do about it.

No more guessing which campaigns work or where customers drop off. Just clear data that drives better decisions.

What's Included​

Most businesses have analytics installed but don't trust the data or know how to use it. We set up tracking properly so the numbers are accurate, then build dashboards and reports that actually answer business questions instead of just showing vanity metrics.

Core Services​

  • GA4 setup and migration from UA
  • Conversion tracking (goals, events, e-commerce)
  • Custom event tracking (scroll, video, forms)
  • E-commerce integration (product views, cart, checkout, revenue)
  • Cross-domain tracking
  • Enhanced measurement (downloads, outbound links, site search)
  • User segmentation and cohort analysis
  • Attribution modeling
  • Custom dashboards and reports
  • Data layer implementation

Optional Add-Ons​

  • Google Tag Manager (GTM) setup
  • Server-side tracking
  • BigQuery integration
  • Looker Studio reporting
  • Heatmaps (Hotjar, Clarity)
  • Advanced segmentation

Pricing​

Analytics pricing depends on complexity—basic GA4 setup is straightforward, while e-commerce tracking with custom events and data layers takes more work. All projects include testing, documentation, and training so teams can use the data independently.

ServiceTimelinePrice
GA4 Basic Setup3-4 weeks$1,500-$2,500 AUD
GA4 Migration from UA4-5 weeks$2,000-$3,500 AUD
Advanced E-commerce Tracking4-6 weeks$2,500-$5,000 AUD
Custom Event & Data Layer5-7 weeks$3,000-$6,000 AUD
Analytics Audit1-2 weeks$1,000-$2,500 AUD

All include 30-day support for questions.

Engagement Models​

Most analytics work is one-time setup—we configure it properly, train the team, and hand it off. For businesses needing ongoing analysis, strategic insights, or continuous optimization, retainers provide dedicated analytics support.

Project-Based (Most Common)​

One-time setup or migration. Includes testing, documentation, training.

Retainer​

Pricing: $1,500-$4,000 AUD/month
Best for: Ongoing analytics management, optimization, strategic insights

Consultation​

Pricing: $500-$1,500 AUD
Deliverable: Strategy session, report review, troubleshooting

Process​

Analytics implementation follows a structured approach: audit what exists, define what needs tracking, implement and test thoroughly, then train the team. Proper setup takes time but ensures decisions are based on accurate data.

Audit & Planning (Week 1)​

  • Review existing setup
  • Identify tracking gaps
  • Define key metrics
  • Map user journeys
  • Create tracking specification

Implementation (Week 2-3)​

  • Configure GA4 and GTM
  • Implement tracking
  • Build data layer
  • Set up e-commerce tracking
  • Configure cross-domain (if needed)

Testing (Week 3-4)​

  • QA all tracking
  • Validate data accuracy
  • Test across devices/browsers
  • Debug and refine
  • Document setup

Training (Week 4-5)​

  • Build dashboards
  • Set up automated reports
  • Train your team
  • Document processes
  • Handoff

What We Need​

Analytics setup requires platform access and clarity on what metrics matter. The more specific the goals and key questions that need answers, the better we can configure tracking and reports to provide those answers.

Initial:

  • GA4, GTM, Google Ads access
  • Website admin access
  • Ad platform access (for conversion API)
  • Key metrics and goals

Ongoing:

  • Updates on campaigns/initiatives
  • Site structure changes
  • Interpretation support

Why GA4 Matters​

Universal Analytics is dead—Google stopped collecting data in July 2023. GA4 is now the only option. Businesses with incomplete GA4 setups are missing critical data about performance.

Universal Analytics stopped collecting data July 2023. GA4 is the current standard.

GA4 benefits:

  • Event-based tracking (more flexible)
  • Cross-platform (web + app unified)
  • Better privacy controls
  • Machine learning insights
  • Google Ads and BigQuery integration
Migration Note

If you're still on UA or have incomplete GA4, we'll migrate you properly—preserving historical insights and configuring new tracking correctly.

What You Get​

Proper analytics setup provides confidence in data and the ability to make decisions based on facts instead of gut feel. Clients know what's working, what's not, and where to focus resources for maximum impact.

Technical:

  • 100% tracking coverage on critical events
  • Fast loading (analytics doesn't slow site)
  • Privacy compliant (GDPR, CCPA)
  • Clean data (spam filtered, internal traffic excluded)

Business:

  • Understand where revenue comes from
  • Data-backed decision making
  • Attribution clarity
  • Team can access and interpret data independently

Get in touch to discuss analytics.

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