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Web Analytics & GA4

We design and implement measurement systems around specific business questions. The work can cover event definitions, analytics and tag configuration, data-layer changes, consent coordination, quality assurance, dashboards, and team handoff.

How we can help​

  • Audit an existing analytics and tagging setup
  • Create a measurement plan and event definitions
  • Configure GA4, tag-management tools, and supported platform integrations
  • Implement agreed data-layer and event tracking
  • Coordinate consent-mode and privacy-related technical requirements
  • Test collection and document known gaps or limitations
  • Build dashboards and reporting views
  • Train teams to interpret and maintain the agreed setup

Engagement options​

  • Analytics audit and remediation plan
  • Defined setup or migration
  • E-commerce or custom-event implementation
  • Dashboard and reporting project
  • Ongoing analysis or measurement support

What shapes scope​

  • Number of sites, applications, markets, and data streams
  • Existing code, tags, data layers, and account access
  • Events, parameters, identities, and reporting needs
  • Consent, privacy, and regulatory requirements
  • Advertising, e-commerce, CRM, and other integrations
  • Testing environments and release process

Important considerations​

Analytics data is an estimate rather than a complete ledger. Consent choices, blockers, device settings, attribution models, platform differences, configuration, and third-party changes can create gaps or discrepancies. We document the agreed implementation and test conditions so your team understands what the data can and cannot show.

What we need from you​

  • Authorized access to the site, application, analytics, and tag accounts
  • Clear business questions and reporting owners
  • Accurate consent and privacy requirements
  • Development support where code changes are required
  • Timely testing and approval

Get in touch to discuss analytics.

Applicable terms: Customer Terms, Development Services Terms, and, for campaign analysis, Marketing Services Terms.

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