Ad Management
We plan and manage paid advertising across the platforms identified in your Order. The work is organized around an approved objective, audience, offer, budget, and measurement plan.
How we can help
- Review account structure, tracking, historical performance, and policy issues
- Plan campaigns, audiences, placements, budgets, and testing priorities
- Build and operate campaigns on agreed advertising platforms
- Coordinate copy, creative, landing pages, and conversion tracking
- Monitor delivery and make changes within the approved scope and budget
- Report on platform data, observations, and recommended next actions
Platforms may include Google, Meta, LinkedIn, TikTok, Pinterest, or other channels where the account, product, audience, and budget are suitable.
Engagement options
- Audit and plan for an existing account
- Campaign launch for a defined offer or period
- Ongoing management with an agreed cadence and media budget
- Advisory support for an internal marketing team
What shapes scope
- Number of platforms, markets, products, and campaigns
- Media budget and account condition
- Creative volume and testing requirements
- Landing-page and tracking work
- Regulatory, platform-policy, and approval requirements
- Reporting and stakeholder needs
Working together
You retain ownership of your advertising accounts and approve budgets, offers, claims, and final creative. Platform reporting and attribution are estimates, and performance depends on the market, offer, budget, website, creative, customer operations, and platform decisions.
Related services
Get in touch to discuss paid media.
Applicable terms: Customer Terms and Marketing Services Terms.