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Ad Management

We manage paid advertising across Meta, Google, TikTok, and other platforms. From setup and launch to ongoing optimization, we handle the technical complexity so clients can focus on their business.

Every campaign is built on data, tested systematically, and optimized for actual ROI—not vanity metrics.

Platforms We Run Ads On​

We manage campaigns across all major paid advertising platforms, each serving different purposes and audiences.

Meta (Facebook/Instagram) is our most common starting point. It's best for visual products, lifestyle brands, and building audiences through detailed targeting. The platform excels at both cold prospecting and retargeting, with robust creative testing capabilities.

Google Ads works for high-intent searches—people actively looking for solutions. If customers search for the product category or problem being solved, Google should be in the mix. Shopping ads, search ads, and YouTube all serve different stages of the customer journey.

TikTok has become essential for brands targeting audiences under 40. Creative needs to feel native and entertaining, not polished or sales-focused. When it works, it scales fast. When it doesn't, you'll know quickly.

Other platforms (Pinterest, Snapchat, LinkedIn, Reddit) get evaluated based on specific audiences and products. We don't spread budget thin across every platform—we focus where customers actually are.

Most accounts start with one or two platforms, prove what works, then expand strategically.

What's Included​

Every ad management engagement includes the technical setup, ongoing optimization, and strategic guidance needed to make paid advertising work profitably. We're not just running ads—we're building a system that scales.

Core Services​

  • Platform setup and configuration
  • Conversion tracking (pixels, conversion API)
  • Audience strategy and testing
  • Campaign management and optimization
  • Creative strategy and A/B testing
  • Weekly/monthly performance reporting
  • Landing page recommendations

Optional Add-Ons​

  • Creative production (photo, video, design)
  • Advanced attribution modeling
  • Multi-touch funnel campaigns
  • Influencer integration

Engagement Models & Pricing​

Paid advertising works best as an ongoing optimization process, not a one-time setup. The algorithms need time to learn, creative needs constant iteration, and audiences shift. That's why most successful accounts operate on retainer—it allows us to build momentum and continuously improve performance.

Best for: Continuous campaigns with monthly ad spend over $5K AUD

Pricing:

  • $5K-$15K AUD/month ad spend: $1,500 AUD/month management
  • $15K-$50K AUD/month ad spend: $2,500-$4,000 AUD/month management
  • $50K+ AUD/month ad spend: Custom pricing

Includes: Dedicated strategist, unlimited optimization, monthly reporting

Project-Based​

Best for: Seasonal campaigns, product launches, one-time initiatives

Pricing: $3,000-$8,000 AUD per campaign
Timeline: 1-3 months

Consultation​

Best for: Strategy audit, account review, second opinion

Pricing: $1,000-$2,500 AUD
Deliverable: Performance audit, recommendations, action plan

How We Work​

Every account starts with research and strategy before we spend a dollar on ads. We need to understand the business, customers, and what's worked (or failed) before. Jumping straight to running ads without this foundation wastes money and time.

Phase 1: Audit & Strategy (Week 1-2)​

  • Analyze historical performance
  • Review competitors and positioning
  • Define audiences and personas
  • Set KPIs and success metrics
  • Build campaign structure

Phase 2: Setup & Launch (Week 2-3)​

  • Configure accounts and tracking
  • Build campaigns and ad sets
  • Set up reporting dashboards
  • Launch with test budgets

Phase 3: Optimization (Ongoing)​

  • Daily monitoring and bid adjustments
  • Weekly creative iteration
  • Monthly strategic reviews
  • Continuous A/B testing

What We Need​

Successful ad campaigns require collaboration. We handle the technical execution and optimization, but we need timely information and assets from you. The faster you can provide feedback and approvals, the faster we can test, learn, and scale what works.

Initial Setup:

  • Admin access to ad accounts (or we create new ones)
  • Website access for pixel installation
  • Brand assets (logos, fonts, color codes, style guides)
  • Product catalog (pricing, descriptions, images)
  • Budget allocation and promotional calendar
  • Performance context (LTV, margins, CAC targets)

Ongoing Responsibilities:

  • Creative approvals: Within 24-48 hours of delivery
  • Product updates: New launches, pricing changes, inventory updates
  • Promotional calendar: Sales, discounts, seasonal campaigns
  • Performance data: Monthly revenue, conversion rates, customer insights
  • Budget adjustments: Monthly spend changes, seasonal increases

Weekly Requirements:

  • Review and approve new ad creative (2-3 variations per week)
  • Provide product/promotion updates
  • Respond to performance questions within 24 hours
  • Share any business changes that might affect campaigns

Monthly Requirements:

  • Budget review and approval for next month
  • Performance review call (30-60 minutes)
  • Share monthly business metrics and insights
  • Approve strategic recommendations

Performance Metrics​

We measure what actually matters—revenue and profitability, not just clicks and impressions. Every report ties ad performance back to business outcomes so clients can see exactly what's working and where to invest more.

We track:

  • Return on Ad Spend (ROAS)
  • Cost Per Acquisition (CPA)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Customer Lifetime Value (LTV)

Realistic Timeline​

Paid advertising isn't a switch you flip for instant results. Algorithms need data to optimize, creative needs testing, and audiences need refinement. Anyone promising immediate results is either lying or has never managed accounts at scale.

Timeline Expectations

Month 1: Learning phase, data gathering, testing
Month 2-3: Optimization and improvement
Month 4+: Scaled efficiency

Typical results after 3-6 months:

  • 20-40% improvement in ROAS
  • 15-30% reduction in CPA
  • 2-3x increase in qualified traffic

Get in touch to discuss ad management.

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