Digital Marketing
Comprehensive marketing strategy that connects all channels—paid ads, email, content, social, and SEO—into a cohesive system that drives growth.
We don't just run campaigns in isolation. We build integrated marketing that works together to attract, convert, and retain customers across every touchpoint.
What's Included
Digital marketing works best when all channels support each other. Paid ads drive traffic, email nurtures it, content builds authority, and social creates community. Isolated tactics miss the compound effects that come from integration.
Core Services
- Marketing strategy and roadmap
- Multi-channel campaigns
- Content strategy and calendar
- Social media management
- Campaign analytics and reporting
- Conversion rate optimization
- Marketing automation
Optional Add-Ons
- Influencer partnerships
- Affiliate program management
- PR and media outreach
- User-generated content campaigns
- Marketing tech stack setup
Pricing & Engagement
Multi-channel marketing requires ongoing optimization and coordination across platforms. That's why retainers work best—they allow us to continuously improve performance and adapt to what the data tells us, rather than executing a fixed plan regardless of results.
Retainer (Recommended)
| Tier | Monthly Fee | What's Included |
|---|---|---|
| Starter | $3,500-$5,000 AUD | 2-3 channels, foundational support |
| Growth | $5,000-$10,000 AUD | 4-5 channels, full-service, dedicated team |
| Scale | $10,000-$20,000 AUD | All channels, advanced strategy, dedicated team |
Project-Based
Best for: Campaign launches, rebrands, strategic planning
Pricing: $5,000-$20,000 AUD
Timeline: 1-3 months
Consultation
Pricing: $2,000-$5,000 AUD
Deliverable: Marketing audit, strategic plan, 90-day roadmap
Process
We start by understanding what currently exists and where the biggest opportunities lie. Jumping straight to execution without this strategic foundation means repeating past mistakes or missing low-hanging fruit.
Audit & Strategy (Week 1-3)
- Audit existing efforts
- Competitive analysis
- Customer research
- Channel prioritization
- 90-day roadmap
Foundation (Week 4-6)
- Content strategy and calendar
- Automation setup
- Asset creation
- Tracking implementation
- Initial launches
Execution (Ongoing)
- Campaign management
- Content creation
- A/B testing
- Weekly optimization
- Monthly reviews
Performance Metrics
We measure marketing success by business outcomes—revenue, profitability, and customer growth—not just channel-specific vanity metrics. Every report shows how marketing contributes to actual business goals.
We track:
- Overall revenue growth
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Channel-specific performance (ROAS, CTR, conversion rates)
- Retention and repeat purchase
- 30-50% increase in marketing ROI
- 20-40% improvement in conversion rates
- 2-3x growth in organic traffic
- Predictable customer acquisition
What We Need
Effective multi-channel marketing requires access to data, timely feedback on creative, and clear communication about business priorities. The more responsive you are, the faster we can test, learn, and scale what works.
Initial:
- Access to all marketing platforms
- Historical data
- Brand guidelines
- Customer insights
- Budget and goals
Ongoing:
- Weekly/bi-weekly check-ins
- Creative feedback
- Promotional calendar
- Approval authority
Related Services
- Ad Management — Paid media
- Email Marketing — Retention
- SEO — Organic traffic
- Photography & Videography — Content
- Web Analytics — Attribution
Get in touch to discuss marketing.