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Platform Migrations

Platform migrations that don't break businesses. We move from one e-commerce platform to another without losing SEO rankings, revenue, or customer data.

From Shopify to WooCommerce, or any platform to another, we handle the technical complexity, data migration, and testing so clients can focus on growth instead of worrying about the transition.

What's Included​

Platform migrations are complex projects with real business risk. We handle every detail—data transfer, design, functionality, SEO preservation, and testing—to ensure nothing breaks and rankings or revenue aren't lost during the transition.

Core Services​

  • Migration strategy and risk assessment
  • Data migration (products, customers, orders, content)
  • Theme and design recreation or improvement
  • Custom functionality replication
  • SEO preservation (URL mapping, 301 redirects)
  • Integration setup (payments, shipping, marketing, ERPs)
  • Comprehensive testing and QA
  • Launch execution and monitoring
  • Team training and documentation

Optional Add-Ons​

  • Extended order history migration
  • Multi-currency or multi-language setup
  • Custom app development
  • Post-migration optimization retainer

Migration Types​

We handle migrations between all major e-commerce platforms and CMS systems. Most businesses migrate to Shopify for its reliability and ecosystem, though we also handle headless builds and custom platform moves based on specific needs.

Platform to Shopify:

  • WooCommerce → Shopify
  • Magento → Shopify
  • BigCommerce → Shopify
  • Custom platforms → Shopify
  • Squarespace/Wix → Shopify

Shopify to Headless:

  • Shopify → Next.js + Shopify
  • Shopify → Hydrogen

Other:

  • CMS migrations (WordPress, Contentful, Sanity)
  • CRM and email platform migrations

Pricing & Timelines​

Migration costs vary widely based on complexity—number of products, custom functionality, integrations, and data requirements all affect pricing. Timeline depends on how much needs to be built, tested, and validated before launch. We scope everything in detail before starting.

Migration SizeTimelinePrice Range
Small (< 500 products, basic)8-12 weeks$8,000-$15,000 AUD
Medium (500-2K products)10-14 weeks$15,000-$30,000 AUD
Large (2K+ products, complex)12-16 weeks$30,000-$75,000+ AUD
Enterprise (custom, high volume)16-20 weeks$75,000-$200,000+ AUD
Pricing Factors

Complexity depends on:

  • Number of products and variants
  • Custom functionality to replicate
  • Number of integrations
  • Historical data requirements
  • SEO complexity (URL structure changes)

Engagement Models​

Most migrations work best as full-service fixed-price projects. For larger or more complex migrations, phased approaches reduce upfront cost and risk by launching core functionality first and adding features post-launch.

Full-Service Migration (Standard)​

Fixed price, milestone payments, includes 30-day post-launch support.

Phased Migration​

Break into multiple phases. Launch core functionality first, add features post-launch. Reduces upfront cost and risk.

Consultation Only​

Migration planning and strategy for internal teams handling execution.

Pricing: $3,000-$8,000 AUD

Migration Process​

Migrations follow a structured approach: discover requirements, migrate data, build functionality, preserve SEO, test exhaustively, then launch with intensive monitoring. Every phase includes checkpoints to validate accuracy and catch issues before they become problems.

Phase 1: Discovery & Planning (Week 1-2)​

  • Kickoff and requirements gathering
  • Audit current platform
  • Identify risks and dependencies
  • Create migration specification
  • Set up staging environment

Phase 2: Data Migration (Week 3-6)​

  • Export and map data
  • Clean and normalize
  • Import products, customers, orders
  • Migrate content and media
  • Validate accuracy

Phase 3: Build (Week 4-8)​

  • Develop theme or customize existing
  • Replicate custom functionality
  • Set up integrations
  • Build automations
  • Optimize performance

Phase 4: SEO & Technical (Week 7-9)​

  • URL mapping and redirects
  • Meta data migration
  • Structured data setup
  • XML sitemaps
  • Analytics configuration

Phase 5: Testing (Week 9-10)​

  • Functionality testing
  • Cross-browser/device testing
  • Checkout and payment testing
  • Load testing
  • User acceptance testing

Phase 6: Launch (Week 10-12)​

  • Final validation
  • DNS configuration
  • Go-live execution
  • Intensive 24-48hr monitoring
  • Issue resolution

What We Need​

Migrations require access to your current platform, timely feedback during testing, and clear communication about requirements. The more prepared you are with data and decisions, the smoother and faster the migration proceeds.

Pre-Migration:

  • Admin access to current platform
  • Domain registrar access
  • Data export (if possible)
  • Integration list
  • Brand assets (if redesigning)

During Migration:

  • Timely feedback on design/functionality
  • QA participation
  • Approval for milestones
  • Communication of new requirements

At Launch:

  • Go-live approval
  • Availability for critical decisions
  • Content freeze during transition

Risk Mitigation​

Migration risk is real—lost rankings, broken functionality, data loss. We mitigate these through comprehensive SEO preservation, multiple backup points, exhaustive testing, and careful launch execution with intensive monitoring.

SEO Protection:

  • 301 redirects for all URLs
  • Meta data preservation
  • Structured data migration
  • Search Console monitoring

Data Safety:

  • Multiple backup points
  • Validation checkpoints
  • Test migrations before production
  • Rollback plan

Business Continuity:

  • Launch during low-traffic periods
  • Minimal downtime (< 30 minutes typical)
  • Emergency support during launch window
Post-Launch Timeline

Week 1-2: Minor issues possible (quickly resolved), rankings monitored
Month 1-3: Performance stabilization, SEO recovery
Month 3+: Full normalization, typically improved vs. old platform

Get in touch to discuss migration.

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