Pricing and Billing
Pricing depends on the service, workload, risk, schedule, required expertise, third-party costs, and the condition of the existing environment. The applicable Order is the only authoritative source for a customer's fees and payment terms.
Common Pricing Models
| Model | How it works | Typical use |
|---|---|---|
| Fixed-fee project | A stated fee for defined deliverables, assumptions, and review limits | Builds, implementations, migrations, audits, and production work |
| Recurring capacity | Actual usage up to a monthly ceiling or a fixed fee for reserved capacity, as stated in the Order | Marketing, advisory, development, creative, operations, and account management |
| Time and materials | Charges based on time used, sometimes subject to an estimate or cap | Advisory work, investigation, evolving requirements, and approved changes |
| Milestone billing | Project fees are invoiced when stated stages are reached | Larger or multi-phase projects |
An estimate is a planning tool, not a fixed price, unless the Order expressly says it is fixed. A recurring arrangement does not imply unlimited work. See Flexible Monthly Services for usage-based and reserved-capacity models.
What Affects Price
- number and complexity of deliverables;
- quality and completeness of existing systems, data, and documentation;
- platform, licensing, integration, and infrastructure requirements;
- volume of content, products, data, locations, campaigns, or variants;
- testing, accessibility, security, privacy, or regulatory requirements;
- travel, equipment, talent, locations, stock assets, shipping, or production costs;
- deadline constraints and work outside the agreed schedule; and
- the number of stakeholders, review rounds, and approval dependencies.
Third-Party Costs and Expenses
Software subscriptions, platform fees, advertising spend, media, domains, cloud resources, hardware, travel, shipping, talent, licenses, taxes, and similar third-party charges are not included unless the Order says otherwise. The Order should state whether Panther & Cub will purchase them and invoice the customer or whether the customer will contract with the provider directly.
Scope Changes
When a request changes the agreed deliverables, assumptions, volume, dependencies, or timing, we assess its effect before proceeding. The result may be a revised estimate, added fee, timeline change, separate phase, or new Order.
Learn how changes are handled →
Invoicing and Payment
The Order states deposit requirements, invoice dates, due dates, currency, accepted payment methods, recurring billing, cancellation rules, and any approved expenses. Unless the Order states otherwise, Panther & Cub prices are quoted in USD.
Late payment, disputed invoices, suspension, taxes, and non-refundable commitments are addressed in the Customer Terms. Contact [email protected] with the customer name and invoice number for a billing question.
Figures on individual service pages are general planning information and may be changed or withdrawn. Request a written Order for current, engagement-specific pricing.