Email Marketing
We plan and operate email programs within the scope and sending authority stated in your Order. The work can combine lifecycle automation, campaigns, segmentation, templates, testing, deliverability practices, and reporting.
How we can help
- Review the sending platform, list sources, consent practices, and existing program
- Develop lifecycle, campaign, and segmentation plans
- Build agreed flows, campaigns, templates, and reusable components
- Coordinate copy, design, offers, and landing pages
- Set up measurement and testing within platform capabilities
- Monitor program data and recommend adjustments
- Document processes or support an internal team
Engagement options
- Program audit and strategy
- Lifecycle or template implementation
- Campaign project for a launch or promotion
- Ongoing program management
- Advisory support for an internal team
What shapes scope
- List size, data quality, consent records, and segmentation
- Number of brands, markets, campaigns, and automations
- Copy, design, localization, and approval needs
- Platform condition, integrations, and data feeds
- Deliverability, compliance, and reporting requirements
Working together
You are responsible for lawful list collection, required notices, suppression records, offer accuracy, and approval of each send unless the Order assigns a specific task to us. Deliverability and performance also depend on recipients, list quality, reputation, content, platform policies, and the underlying offer.
Related services
Get in touch to discuss email marketing.
Applicable terms: Customer Terms and Marketing Services Terms.