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Email Marketing

Email marketing that actually converts. We build automated sequences and campaigns that nurture leads, recover abandoned carts, and turn one-time buyers into repeat customers.

From welcome series to win-back campaigns, we create email programs that work around the clock to grow businesses—without the spammy tactics.

What's Included​

Email delivers the highest ROI of any marketing channel—typically $36-$42 for every dollar spent. Unlike paid ads or social media, businesses own their list and control the channel. We build programs that generate consistent revenue through automation and strategic campaigns.

Core Services​

  • Email strategy and planning
  • Automated flow development (welcome, abandoned cart, post-purchase, win-back)
  • Campaign management (promotions, launches, seasonal)
  • List growth strategy
  • Segmentation and personalization
  • Template design and development
  • A/B testing
  • Performance reporting

Optional Add-Ons​

  • SMS marketing integration
  • Advanced segmentation (RFM, predictive)
  • Loyalty program integration
  • Surveys and feedback campaigns

Pricing & Engagement​

Email marketing works best as an ongoing program—flows need optimization, campaigns need to go out regularly, and segmentation improves over time. Retainers provide continuous management and improvement. Project-based work is for initial setup or businesses with internal teams.

List SizeMonthly FeeWhat's Included
Up to 10K subscribers$1,500-$2,500 AUDStrategy, flow management, 4-8 campaigns/month, reporting
10K-50K subscribers$2,500-$4,500 AUDSame + advanced segmentation
50K+ subscribers$4,500-$10,000 AUDSame + dedicated strategist

Project-Based​

Best for: Email program setup, flow buildout

Pricing:

  • Flow Setup (5-7 core flows): $3,000-$6,000 AUD
  • Template Development (3-5 templates): $2,000-$4,000 AUD
  • Full Program Setup: $5,000-$10,000 AUD

Timeline: 4-8 weeks, includes training and documentation

Consultation​

Pricing: $1,000-$2,500 AUD
Deliverable: Audit, recommendations, 90-day action plan

Process​

We start by understanding the customer journey and current email performance, then build automated flows that work 24/7, followed by ongoing campaign management and optimization. The goal is revenue-generating email that requires minimal ongoing effort.

Setup (Week 1-2)​

  • Audit current performance
  • Analyze customer data
  • Map customer journey
  • Identify improvements
  • Define KPIs

Implementation (Week 3-5)​

  • Configure ESP (Klaviyo, Mailchimp, etc.)
  • Build email templates
  • Create automated flows
  • Set up segmentation
  • Implement tracking

Optimization (Ongoing)​

  • Monitor flow performance daily
  • Send campaigns weekly/bi-weekly
  • Continuous A/B testing
  • Refine segmentation
  • Monthly reporting

What We Need​

Email success requires collaboration—we need platform access, timely approvals on campaigns, and your promotional calendar. The faster you can provide feedback and campaign details, the more emails we can send and the more revenue we generate.

Initial Setup:

  • Access to email platform (Klaviyo, Mailchimp, etc.)
  • Website/e-commerce platform access for integration and tracking
  • Brand assets (logos, fonts, color codes, style guides)
  • Customer data (existing lists, segments, purchase history)
  • Product catalog (pricing, descriptions, images)

Ongoing Responsibilities:

  • Promotional calendar: Sales, product launches, seasonal campaigns
  • Campaign approvals: Review and approve email content (24-48 hour turnaround)
  • Discount codes: Generate and provide promotional codes
  • Performance context: Monthly AOV, LTV, purchase frequency data
  • Product updates: New launches, pricing changes, inventory updates

Content Requirements:

  • Brand voice: Tone, style, messaging preferences
  • Product information: Descriptions, features, benefits, pricing
  • Promotional details: Discount amounts, terms, expiration dates
  • Customer insights: Demographics, preferences, behavior patterns
  • Legal compliance: Privacy policy, unsubscribe preferences

Weekly Requirements:

  • Review and approve 2-4 email campaigns
  • Provide promotional updates and calendar changes
  • Share customer feedback and insights
  • Respond to performance questions within 24 hours

Monthly Requirements:

  • Performance review call (30-60 minutes)
  • Share monthly business metrics and customer insights
  • Approve strategic recommendations and flow optimizations
  • Review and update customer segmentation strategy

Performance Metrics​

We measure email success by revenue generated, not just open rates. Every report shows how much money email is making and where opportunities exist to improve performance and generate more sales.

We track:

  • Revenue per email
  • Open rate and CTR
  • Conversion rate
  • List growth rate
  • Email-attributed revenue
Expected Results (6 months)
  • 25-40% of revenue from email
  • 30-50% improvement in flow conversion
  • 15-25% increase in repeat purchase rate
  • 3-5x ROI on email spend

Get in touch to discuss email marketing.

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