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Development

Custom web development that actually works. We build websites, applications, and integrations using modern frameworks and clean code that's designed to scale.

No cookie-cutter solutions or technical debt. Just solid development that solves real business problems and performs reliably.

What's Included​

Custom development means building exactly what's needed, not forcing requirements into pre-built templates. Every project is unique, but all share our commitment to clean code, performance, and long-term maintainability.

Core Services​

  • Custom website development (Next.js, React, Webflow)
  • Landing pages and marketing sites
  • Web applications and SaaS products
  • E-commerce platforms (Shopify, headless)
  • API development and integrations
  • Performance optimization
  • Progressive Web Apps (PWAs)
  • Ongoing maintenance and support

Optional Add-Ons​

  • UI/UX design
  • Content strategy and copywriting
  • Hosting and infrastructure
  • Security audits
  • Accessibility compliance (WCAG 2.1 AA/AAA)

Pricing & Timelines​

Development pricing reflects complexity, not just hours. A simple landing page takes days, while a custom application takes months. We scope everything in detail before starting with clear pricing and delivery timelines.

Project TypeTimelinePrice Range
Landing Page2-3 weeks$2,000-$8,000 AUD
Marketing Website (5-10 pages)6-10 weeks$8,000-$25,000 AUD
E-commerce Store8-16 weeks$15,000-$100,000+ AUD
Web Application (MVP)12-20 weeks$25,000-$100,000+ AUD
API/Integration2-6 weeks$3,000-$15,000 AUD

Engagement Models​

Most development projects work best with fixed pricing and clear deliverables. You know the cost upfront, and we deliver exactly what's scoped. For businesses needing ongoing development, retainers provide continuous improvement and priority access.

Project-Based (Most Common)​

Fixed price based on scope. Includes 30-day post-launch support.

Payment structure: Milestone-based (typically 30/40/30)

Retainer​

Best for: Ongoing development, continuous iteration

Pricing: $4,000-$15,000 AUD/month
Includes: Dedicated developer, rolling backlog, priority support

Consultation​

Best for: Technical planning, code audit, feasibility assessment

Pricing: $1,000-$3,000 AUD
Deliverable: Technical recommendations, architecture plan, stack evaluation

How We Work​

Every project starts with planning before we write code. This upfront investment prevents costly changes mid-project and ensures we build the right thing, not just something that technically works.

Phase 1: Planning (Week 1-2)​

  • Requirements gathering and flow mapping
  • Technology stack selection
  • Architecture design
  • Wireframes or prototypes
  • Timeline and milestone planning

Phase 2: Development (Week 3-10+)​

  • Iterative development in 2-week sprints
  • Version control and code reviews
  • Staging environment for testing
  • Regular demos and feedback

Phase 3: Testing & Launch (Week 11-12)​

  • Cross-browser/device testing
  • Performance optimization
  • Security scanning
  • User acceptance testing
  • Deployment and DNS setup

Phase 4: Post-Launch​

  • 30-day monitoring and bug fixes (included)
  • Documentation and training
  • Handoff or ongoing retainer

What We Need From You​

Development projects move faster when you can provide timely feedback, assets, and approvals. The more prepared you are with content and clear requirements, the smoother the project runs.

Initial Setup:

  • Hosting and domain access (admin credentials)
  • Brand assets (logos, fonts, color codes, style guides)
  • Design files (Figma, Sketch, or design specifications)
  • Content inventory (existing copy, images, videos)
  • Third-party service credentials (payment processors, analytics, etc.)
  • Current website backup (if applicable)

During Development:

  • Sprint reviews: Attend demo sessions (30-60 minutes every 2 weeks)
  • Feedback delivery: Consolidated feedback within 48 hours of demos
  • Milestone approvals: Formal sign-off on each phase
  • QA participation: Test functionality and provide feedback
  • Priority communication: Clear direction on feature importance

Content Requirements:

  • Copy: All text content (headlines, descriptions, legal pages)
  • Images: Product photos, lifestyle images, brand photography
  • Videos: Hero videos, product demos, testimonials
  • Legal content: Privacy policy, terms of service, shipping info

Technical Requirements:

  • Domain management: DNS access for configuration
  • SSL certificates: Current certificates or renewal setup
  • Analytics: Google Analytics, Search Console access
  • Third-party integrations: API keys, webhook endpoints

Quality Benchmarks​

These are our non-negotiable standards for every development project. They're what separate professional work from quick hacks that break down later. Meeting these benchmarks ensures sites perform well, rank in search, and remain maintainable long-term.

  • Performance: 90+ PageSpeed scores, sub-2s load times
  • Code: Clean, documented, maintainable
  • Security: Vulnerability-free, secure auth
  • Accessibility: WCAG 2.1 AA minimum
  • SEO: Technical best practices, semantic HTML
  • Cross-Platform: Responsive, all major browsers
Ownership

Clients own all custom code upon full payment. See full IP details →

Get in touch to discuss development.

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