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SEO

We help improve the technical, content, and measurement foundations that influence how a site is discovered and understood in search. The engagement is built around the site, audience, market, and priorities identified in your Order.

How we can help

  • Technical crawling, indexing, rendering, and site-structure review
  • Keyword, topic, competitor, and search-intent research
  • On-page content, metadata, and internal-linking recommendations
  • Structured data and e-commerce SEO support
  • Content planning, briefs, and optimization
  • Redirect and migration planning
  • Search performance measurement and reporting
  • Review of authority-building opportunities and risks

Engagement options

  • SEO audit and roadmap
  • Defined implementation for technical or content priorities
  • Migration support before and after a platform change
  • Ongoing SEO program for measurement and iteration
  • Advisory support for an internal content or development team

What shapes scope

  • Site size, platform, languages, and markets
  • Current technical condition and access
  • Content inventory and production needs
  • Competition and search landscape
  • Development dependencies and release process
  • Reporting and stakeholder requirements

Important considerations

Search engines decide how they crawl, index, display, and rank content, and their systems change over time. We use transparent methods and make recommendations based on the information available, but rankings, traffic, and revenue also depend on competition, demand, site quality, implementation, and search-engine decisions.

What we need from you

  • Access to the site, analytics, and search tools in scope
  • Accurate product, audience, and market information
  • Timely content, development, and approval support
  • Notice of planned redesigns, migrations, or domain changes

Get in touch to discuss SEO.

Applicable terms: Customer Terms and Marketing Services Terms.