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SEO

SEO that builds long-term traffic and authority. We optimize sites for organic search rankings that compound over time, driving qualified traffic without the ongoing cost of paid ads.

No shortcuts or black-hat tactics. Just solid technical SEO, content strategy, and link building that creates sustainable competitive advantages.

What's Included​

SEO is about making sites visible to people searching for what businesses sell. We handle technical foundations, optimize content, and build authority through links—all the things that make Google rank sites higher and send more qualified traffic.

Technical SEO​

  • Site architecture and crawlability
  • Page speed and Core Web Vitals
  • Mobile optimization
  • Structured data (schema markup)
  • XML sitemaps and robots.txt
  • Canonical tags and duplicate content
  • HTTPS and security
  • International SEO (hreflang)

On-Page SEO​

  • Keyword research and strategy
  • Meta titles and descriptions
  • Header tag structure (H1-H6)
  • Content optimization
  • Internal linking
  • Image optimization
  • URL structure
  • Rich snippets

Content Strategy​

  • Content gap analysis
  • Editorial calendar
  • Blog and resource content
  • Category/product page optimization
  • FAQ and help content
  • User intent mapping

Off-Page SEO​

  • Backlink analysis
  • Link building outreach
  • Digital PR
  • Local SEO (Google Business Profile)
  • Review management

Reporting​

  • Keyword ranking tracking
  • Traffic and conversion analysis
  • Competitor monitoring
  • Monthly performance reports

Pricing & Engagement​

SEO requires ongoing work—Google's algorithm changes, competitors adapt, and content needs refreshing. Retainers work best because SEO compounds over time. The longer the investment, the better results get and the more defensible the position becomes.

ScopeMonthly FeeBest For
Foundation$2,000-$3,500 AUDSmall sites, local focus
Growth$3,500-$6,000 AUDMedium sites, regional/national
Enterprise$6,000-$15,000 AUDLarge sites, competitive industries

Includes: Technical optimization, on-page SEO, content strategy, reporting. Content creation and link building may be additional.

Project-Based​

ServiceTimelinePrice
SEO Audit & Strategy2-3 weeks$2,000-$4,000 AUD
Technical SEO Overhaul8-12 weeks$4,000-$10,000 AUD
On-Page Optimization (Full Site)6-10 weeks$3,000-$8,000 AUD
Content Strategy & Creation3-6 months$5,000-$15,000 AUD

Consultation​

Pricing: $1,500-$3,000 AUD
Deliverable: Audit, keyword research, strategic roadmap

Timeline & Expectations​

SEO Takes Time

Month 1-3: Foundation building, quick wins
Month 4-6: Traffic growth starts, more page 1 rankings
Month 7-12: Significant traffic increases (30-100%+)
Year 2+: Sustained growth, defensible position

SEO takes 6-12 months for significant results. Anyone promising fast results is lying.

Typical outcomes after 12 months:

  • 50-150% increase in organic traffic
  • Top 3 rankings for priority keywords
  • 30-60% of traffic from organic
  • 20-40% reduction in CAC

What We Don't Do​

SEO has limits and anyone promising guaranteed rankings or overnight success is lying. We're honest about what's possible, what takes time, and what we won't do because it risks penalties or doesn't work long-term.

No Guarantees:
We can't guarantee #1 rankings. No one can—algorithms change, competition matters, results take time.

No Black-Hat Tactics:
No keyword stuffing, link schemes, PBNs, or spam. Everything is Google-compliant.

No Overnight Success:
Sustainable SEO is a long game. Quick wins exist, but real growth takes months.

Process​

SEO starts with understanding where you are, identifying quick wins and long-term opportunities, then executing systematically. Technical foundations come first, followed by content and authority building. Progress is measured monthly with strategy adjusted based on results.

Phase 1: Audit & Strategy (Week 1-2)​

  • Comprehensive audit (technical, on-page, off-page)
  • Keyword research
  • Competitive analysis
  • Prioritization and roadmap

Phase 2: Foundation (Week 3-6)​

  • Technical SEO fixes
  • Site architecture improvements
  • On-page optimization
  • Structured data implementation
  • Analytics setup

Phase 3: Content & Authority (Ongoing)​

  • Content creation
  • Internal linking
  • Link building
  • Performance tracking

Phase 4: Reporting (Monthly)​

  • Ranking and traffic analysis
  • Competitor monitoring
  • Strategy refinement

What We Need​

SEO requires website access, analytics data, and collaboration on content. The more insight provided into the business, customers, and goals, the better we can target the right keywords and create content that actually converts visitors into customers.

Initial:

  • Website admin access
  • Google Search Console and Analytics
  • Brand guidelines
  • Competitor list

Ongoing:

  • Content approvals
  • Product/service information
  • Customer insights
  • Coordination with dev/content teams

E-Commerce SEO​

E-commerce SEO has unique challenges—managing thousands of product pages, handling inventory changes, optimizing category structures, and dealing with faceted navigation. We specialize in making e-commerce sites rank without creating duplicate content issues or indexation problems.

Specialized e-commerce includes:

  • Product page optimization
  • Category and collection strategy
  • Review integration
  • Product schema
  • Faceted navigation handling
  • Out-of-stock product management

Get in touch to discuss SEO.

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