Timelines
Timeline expectations for projects—from inquiry to completion.
From Inquiry to Start
| Project Type | Time from Inquiry to Kickoff |
|---|---|
| Audits & Consultations | 1-2 weeks |
| Small Projects (< $10K AUD) | 2-4 weeks |
| Medium Projects ($10K-$50K AUD) | 3-5 weeks |
| Large Projects ($50K+ AUD) | 4-6 weeks |
| Retainer Onboarding | 2-3 weeks |
Q4 (Oct-Dec) and major retail events book 6-8 weeks in advance. If you have specific deadlines, reach out early.
Project Duration by Category
Project timelines vary significantly based on scope and complexity. For specific timeline details, see individual service pages:
Marketing Services:
- Ad Management — Campaign setup and optimization
- Digital Marketing — Multi-channel campaigns
- Email Marketing — Email program setup
- SEO — Long-term optimization (see timeline reality below)
Development Services:
- Development — Landing pages to web applications
- Shopify Custom Solutions — Custom themes and apps
E-Commerce Services:
- Migrations — Platform migrations
- Shopify POS — POS setup
- Web Analytics & GA4 — Analytics configuration
Creative Services:
- Photography — Product and lifestyle shoots
- Videography — Video production
Other Services:
- Audits & Consultation — Comprehensive audits
Why It Takes Time
Discovery and planning prevent costly mistakes. Quality work requires proper testing, iteration, and feedback windows. Rushing leads to technical debt and poor quality.
We prioritize doing it right over doing it fast.
Timeline Buffers
All timelines include buffer for review/feedback, revisions, testing, and unexpected issues. We don't promise best-case scenarios or skip testing to hit dates.
What Affects Timeline
Faster: Well-defined scope, fast feedback (24-48hr), all access ready, simple requirements
Longer: Complex integrations, multiple stakeholders, slow feedback, scope changes, third-party dependencies
Rush Timelines
Rush work available but carries a 50% premium, less thorough discovery, and higher risk. Only makes sense for genuine emergencies or new opportunities with hard deadlines—not poor planning.
Subject to current capacity.
Booking Timeline
Book audits 2-3 weeks ahead, small projects 4-6 weeks, medium 6-8 weeks, large 8-12 weeks. Q4/peak season needs 10-16 weeks advance notice.