Blog Page
The blog page allows you to create a fully customizable blog layout using Shopify's section-based editor.
Display your articles in a responsive grid with customizable title, navigation, spacing, and appearance options.
Setting Up Your Blog
Accessing Blog Settings
- From your Shopify admin, go to Online Store → Themes
- Click Customize on your Label One theme
- In the theme editor, click on Pages in the top dropdown menu
- Select Blog to customize your blog page
Customizing Your Blog Layout
Blog Title and Navigation
In the Blog section settings panel:
| Setting | Description | Options |
|---|---|---|
| Blog Title | Choose display size | XS to 6XL or hide completely |
| Title alignment | Position of title | Left, Center, Right |
| Breadcrumbs | Navigation path display | Size and alignment options |
Article Grid Layout
Display Settings:
| Setting | Description | Recommended |
|---|---|---|
| Articles per row (desktop) | Number of columns | 1-4 articles |
| Articles per row (mobile) | Mobile columns | 1-2 articles |
| Blog posts per page | Items before pagination | 1-12 articles |
Article Appearance:
| Setting | Description | Options |
|---|---|---|
| Blog title text size | Size of article titles | Multiple size options |
| Excerpt text size | Size of preview text | Multiple sizes or hide |
| Read more label | Button/link text | Custom text |
Spacing:
| Setting | Description | Range |
|---|---|---|
| Horizontal spacing | Gap between articles | 0-100px |
| Vertical spacing | Gap between rows | 0-100px |
- Content-heavy blogs: Use 1-2 columns with visible excerpts for better readability
- Product-focused stores: Use 3-4 columns with minimal excerpts to showcase more content
- Mobile: Single column works best for text-heavy posts
Section Appearance
Layout Settings
| Setting | Description | Options |
|---|---|---|
| Horizontal spacing size | Section margins | None, Small, Medium, Large |
| Indent section | Add edge margins | On/Off |
| Top section padding | Space above section | 0-100px |
| Bottom section padding | Space below section | 0-100px |
Color Settings
| Setting | Description | Options |
|---|---|---|
| Color scheme | Overall color scheme | Theme color schemes |
| Use alternative color | Navigation link colors | On/Off |
Creating Effective Blog Content
Adding New Blog Posts
- From your Shopify admin, go to Online Store → Blog posts
- Click Add blog post
- Enter a title, content, and upload a featured image
- Add SEO details and set visibility options
- Click Save to publish or schedule your post
Optimizing Blog Images
For best results with Label One's blog grid:
- Use consistent image dimensions for all blog featured images
- Recommended dimensions: 1200 × 800 pixels
- Compress images before uploading (aim for under 200KB)
- Use descriptive file names and alt text
Inconsistent image dimensions can cause layout shifts and visual imbalance in your blog grid. Use the same aspect ratio for all featured images.
Best Practices for Your Store Blog
Layout Recommendations
Product-focused store:
- Use 3-4 columns with minimal excerpts
- Showcase more content above the fold
- Include clear product links in articles
Content-heavy blog:
- Use 1-2 columns with visible excerpts
- Improve readability with larger text
- Focus on storytelling and detailed content
Mobile experience:
- Single column is best for text-heavy posts
- Test touch targets for links and buttons
- Ensure text is readable without zooming
Content Strategy
Use your blog to:
- Announce new products or collections
- Share styling tips and product guides
- Tell your brand story
- Showcase customer testimonials and photos
- Provide value-added content (how-tos, tutorials)
- Improve SEO with keyword-rich articles
Engagement Tips
- Include clear calls-to-action in your blog posts
- Link to relevant products within your content
- Use high-quality images that match your brand aesthetic
- Keep titles under 60 characters for best display in grid layouts
- Maintain a consistent publishing schedule
Link your blog articles to relevant products throughout the content. Educational content that leads to product pages improves conversion rates.
Troubleshooting
Images not displaying properly:
- Check image dimensions and ensure they're properly compressed
- Verify images are uploaded as featured images in blog posts
- Test with different browsers
Text appears cut off:
- Adjust title and excerpt text sizes
- Reduce content length in excerpt
- Test on mobile devices
Mobile layout issues:
- Test with 1 column on mobile
- Adjust spacing between articles
- Verify touch targets are large enough
Slow loading:
- Reduce the number of posts per page
- Optimize your images (compress before uploading)
- Limit excerpt length
Regular blogging improves your store's SEO by providing fresh content, targeting long-tail keywords, and increasing page count. Aim for 1-2 posts per week for best results.